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In the 1930s, Blue Ribbon Publishing of New York worked
with talented artists and engineers to produce a successful series of
imaginative pop-ups. Many of the books' colorful characters were inspired
by the recent popularity of Walt Disney animation. Notably, Blue Ribbon
introduced term "pop-up" to market their books.
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Puss in Boots. Illustrated pop-up ed. New York: Blue Ribbon
Press, 1934. Illustrated by C. Carey Cloud and Harold B. Lentz.
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Burroughs, Edgar Rice. The New Adventures of Tarzan "Pop-up."
Illustrated pop-up ed. Chicago: Pleasure Books, 1935."
A Blue Ribbon Press book." Illustrated by Stephen Slesinger.
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