DESCRIPTION:
This study explores ways to promote bicycling and walking, recognizing the overwhelming
hegemony of automobiles. Those factors affecting bicycling and walking levels, including
physical factors (convenience, distance, safety, theft, access, trip time, local environment, climate
and terrain, purpose), motivational factors (acceptance, awareness, cost, lifestyle, status and
power, skill), and institutional factors (legal status, prohibitions, low priority) are discussed, with
the focus being on interrelation among them. Promotional strategies, including marketing
techniques, personal incentives and disincentives, and influencing key organizations are
highlighted. Finally, Portland, Oregon's solutions are extensively examined to provide a positive
example. A list of references and a small literature review are included
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