This project is designed to reduce traffic accidents through targeted public education campaigns. FHWA is developing a public outreach campaign to improve the behavior and performance of highway users by increasing their awareness of highway-related safety issues. A brainstorming process with headquarters and field suggestions identified potential campaign topics and implementation strategies. A two-pronged approach to this issue was established. The first activity is a short-term campaign for compliance with traffic control devices that initially focuses on compliance with traffic signals. The second is the framework for a long-term plan for FHWA to communicate highway safety messages to the public and to the highway community.

A comprehensive public outreach campaign designed to underscore the hazards of running red lights has been developed. This initiative features public information, education, and aggressive enforcement and has the support of the local business community as well as traditional highway safety advocates.

FHWA is providing technical assistance through agency and contractor staff and intends to develop a model plan to be used by other States and localities. Charleston, South Carolina has the pilot project implementing the RLR campaign. Thirty two localities have been awarded grants to implement this plan. A brainstorming session consisting of Federal employees was held to discuss long-range plans, and a report outlining these plans is being prepared for approval.

---

HIGHWAYTECHNET   VIRTUAL EXPO   SAFETY INDEX

---

U.S. Department of Transportation
Federal Highway Administration