Red Light Running Sites Active in Summer Months

This column will be a regular feature in upcoming issues and will highlight events and activities (and other unique goodies) that certain sites have found successful and may be of benefit to your campaign. This issue's hints are as follows:

Lexington, KY, is promoting their RLR campaign with help from local businesses such as Kroger, Super America, Target, Papa John's Pizza,

Walmart and Kentucky Utilities. Employees of these organizations can be seen wearing RLR buttons while RLR bumper stickers adorn their company vehicles.

In Oklahoma City, OK, fourth graders at a local elementary school participated in a design competition for a special postal cancellation. This
activity was coordinated in conjunction with National Letter Writing Week in which the students wrote and mailed letters to VIPs of their choice, inviting them to the RLR campaign kickoff event.

Dr. Elizabeth LaScala, of San Francisco, has produced a detailed database program for analyzing pre- and post-campaign results. She has offered the use of this program to any of the sites that wish to use it. You can obtain a copy by contacting your GEI marketing consultant.

If you would like to include a helpful tip in next month's edition, call your Global Exchange marketing consultant at (301) 656-3100 or e-mail us at Global Exchange